Posts

Life Without Social Media

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Back when I was working as an art director in 2017, social media wasn't nearly as algorithm driven as it is today. Still, because of my job, I was constantly monitoring the social media activity of the brands we worked with. Even back then, I could slowly feel the damage it was doing to my mental health. When I left that job and went all in on freelancing, I no longer had any real reason to stay on social media. That was the first time I deleted all my accounts across every platform. The only thing I kept was LinkedIn, but I was never really a fan of it, so I barely used it compared to Facebook and Instagram. Things stayed that way until 2022, when I came back to Instagram, this time as a creator. I've already told that story in previous posts. So I know what life without social media feels like. But this time was different. This time I left social media as a creator, when it had become a major part of my work and one of the tools I used to attract consulting clients. When I fi...
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The Digital Trap

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A lot of people talk about what happens when you consume too much social media. The addiction, the anxiety, the shortened attention spans, the endless comparison. At this point, almost everyone knows about those side effects. What I rarely see people talking about is the other side of the equation. The people creating the content. No matter the platform, very few people discuss what content creators themselves go through. And having experienced that world firsthand, let me tell you something. The psychological damage that can come from being a content creator can sometimes make the average consumer's struggles look small in comparison. The problem becomes even deeper when creating content is someone's primary source of income. When their entire livelihood depends on staying visible, staying relevant, and staying engaged. If you spend enough time listening to content creators talk openly about their experiences, you'll quickly discover countless stories of burnout, anxiety, ...
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The Price of Being Seen

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I started Instagram in April 2022, and if you've read the previous story, you already know how that happened. By the beginning of June, I found myself being invited to give a workshop about branding, and somehow I already had more than 6,000 followers. Suddenly, I realized I had ended up in the exact position of the guy who had inspired me to start Instagram in the first place. Life really does come full circle sometimes. Now, 6,000 followers might not sound like much today, but the engagement was insane. Not because I was doing anything special. In fact, I barely shared anything personal. The difference was that the information I shared was practical. It came from real experience, and I packaged it in a way that anyone could understand, apply, and see results from. And that's exactly what happened. The account kept growing almost entirely through word of mouth. Soon enough, invitations started coming in. Events. Workshops. Universities. Schools. To be honest, I said no far mor...
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